由 lltx1822 The Right-hand Man of Live Commerce: An Analysis of the Dropshipping Model
With the booming development of live commerce, the dropshipping model has become a powerful assistant for live commerce practitioners. It solves the problems of product inventory and logistics distribution faced by live commerce practitioners, allowing them to focus more on live content creation and sales conversion.
In live commerce, the dropshipping model means that live commerce practitioners cooperate with suppliers and display products provided by suppliers during live broadcasts. When viewers place orders to purchase products during the live broadcast, the practitioners transmit the order information to the suppliers, who are responsible for product shipping and logistics distribution.
The operation process mainly includes the following links: First, live commerce practitioners should select suitable suppliers and products according to their own live broadcast positioning and target audience. Communicate cooperation details with suppliers, including product prices, inventory guarantees, after-sales services, etc. Then, gain an in-depth understanding of the products, prepare detailed product selling points and demonstration content, and make full preparations for live sales.
During the live broadcast, practitioners attract viewers to purchase products through vivid explanations and demonstrations. After viewers place orders, practitioners promptly organize and send the order information to the suppliers, who ship the products according to