由 caicai8478 - Understand the basic laws and regulations on Chinese alcohol exports
Export qualification requirements
Must have import and export rights (foreign trade operator registration)
Need to obtain a food production license (SC certification)
Some alcohols require special licenses (such as liquor production license)
Product compliance requirements
Comply with China’s “Food Safety Law” and “Alcohol Circulation Management Measures”
Indicators such as alcohol content and additives must comply with national standards
Labels must be standardized (Chinese labels must contain specified content)
Export tax rebate policy
Alcoholic products usually enjoy an export tax rebate rate of 13%
Export tax rebate qualification certification must be completed
- Preliminary preparations
Market research
Understand the target country’s alcohol import regulations (such as the US TTB, EU alcohol regulations)
Research Target market demand and consumption habits
Analyze competitors and pricing strategies
Product preparation
Ensure that products meet the standards of the target country (such as alcohol content, additive restrictions)
Design labels that meet the requirements of the target country (multilingual labels may be required)
Prepare product test reports (heavy metals, methanol and other indicators)
Qualification processing
Handle customs import and export consignee and consignor registration
Apply for electronic port IC card
Complete the registration of export food production enterprises
III. Detailed explanation of export process
Sign a contract
Clear trade terms (FOB, CIF, etc.)
Agree on payment methods and delivery time
Determine quality standards and acceptance methods
Handle export procedures
Apply for commodity inspection and quarantine (Customs issues “Export Food Hygiene Certificate”)
Apply for certificate of origin (such as FORM A GSP certificate of origin)
Prepare commercial invoices, packing lists, bills of lading and other documents
Customs declaration process
Declare through China’s “Single Window” for international trade
Submit customs declarations and related accompanying documents
Cooperate with customs inspection (if any)
Logistics and transportation
Choose appropriate transportation methods (sea, air or rail)
Apply for cargo transportation insurance
Pay attention to special requirements for alcohol transportation (such as temperature control)
IV. Import requirements of target countries (major markets)
US market
It is necessary to apply for an import license from TTB (Alcohol and Tobacco Tax and Trade Bureau)
Labels must comply with TTB regulations (including health warnings)
Ingredient analysis and processing method instructions must be provided
EU market
Must comply with EU alcohol regulations (EC) No 110/2008
English labels and product ingredient lists are required
CE certification may be required
Japanese market
Must comply with the requirements of the Japanese Liquor Tax Law
Must pass the food import inspection of the Ministry of Health, Labor and Welfare of Japan
Labels must contain Japanese information
Southeast Asian market
Most countries require halal certification
Note the different import tariff policies of each country
Some countries have special packaging requirements
V. Tax and financial processing
Export tax rebate processing
Collect the documents required for tax rebate (customs declaration, VAT invoice, etc.)
Submit tax rebate application through electronic port
Note the tax rebate declaration time limit (usually within 90 days after export)
Foreign exchange management
Open a foreign exchange account to receive payment
Handle foreign exchange verification procedures
Comply with relevant regulations of the State Administration of Foreign Exchange
International tax planning
Understand the double taxation avoidance agreement
Rationally use the benefits of free trade agreements
Consider the consumption tax and VAT policies of the target country
VI. Common problems and solutions
Cultural differences
Solution: Study the drinking culture and consumption habits of the target market and adjust product positioning
Logistics risks
Solution: Choose Professional wine logistics company, purchase full insurance
Certification problems
Solution: Understand the certification requirements of the target country in advance and seek help from professional certification agencies
Trade barriers
Solution: Pay attention to the policies of the free trade agreement and consider setting up factories in the free trade zone
VII. Successful cases and experience sharing
Maotai export experience
Cultural marketing strategy
High-end positioning and limited sales
Tsingtao Beer’s internationalization path
Localized production model
Sports marketing strategy
Successful cases of small breweries
Differentiated competition of special products
Cross-border e-commerce channel development
VIII. Future trends and suggestions
Industry trends
Growing demand for low-alcohol and healthy wines
Increasing importance of cross-border e-commerce channels
Cultural output drives wine exports
Development suggestions
Strengthen brand building and cultural communication
Use digital marketing to expand overseas markets
Pay attention to market opportunities in countries along the “Belt and Road”
Resource recommendations
China Alcoholic Beverage Association
Export promotion departments of local commerce departments
Professional foreign trade service companies
By following this guide, you can systematically plan China’s wine export business and legally and compliantly promote products to the international market. It is recommended to consult a professional foreign trade consultant or lawyer in actual operations to ensure compliance with the latest regulatory requirements.