The Market Landscape of Chinese Watch Exports

From the perspective of export market distribution, China’s watch export market is diversified. ASEAN and the EU are the primary markets for Fujian’s watches and parts exports. In 2024, Fujian exported 1.06 billion yuan and 500 million yuan to these regions, respectively, representing year-on-year increases of 83.7% and 4.7%, respectively. Together, these two regions accounted for 47.4% of Fujian’s total watch and parts exports during the same period. Fujian’s watch exports to ASEAN also achieved outstanding results, reaching 490 million yuan in 2024, a year-on-year increase of 98.5%, ranking second nationwide in terms of export volume. Singapore and Malaysia are major trading partners. Furthermore, Chinese watch exports to the United States have also continued to grow. For example, in 2024, Fujian exported 470 million yuan to the US, a year-on-year increase of 19%, accounting for 14.1% of the total. At the same time, products from the Hengyang Watch and Clock Industrial Park in Hunan are exported to countries and regions such as Russia, Turkey, Dubai, Africa, and the Middle East. These data show that Chinese watches have a global presence, with distinct market demands and growth trends in different regions.