Future Development Trends of China’s Watch Exports

Looking ahead, China’s watch exports are expected to achieve further development in multiple areas. In terms of technological innovation, R&D investment will continue to increase, achieving breakthroughs in movement technology and intelligent functions to enhance product added value. In terms of brand building, companies will place greater emphasis on brand building, exploring brand cultural connotations, and enhancing international brand recognition. In terms of market expansion, in addition to consolidating existing markets, the company will also actively explore emerging markets, particularly those in countries and regions along the Belt and Road Initiative. Regarding the industrial model, cross-border e-commerce will continue to play a significant role in driving watch export growth. At the same time, upstream and downstream companies in the industry chain will strengthen collaboration to enhance overall industry competitiveness and further increase the share and influence of Chinese watches in the international market.