由 caicai8478 - Recommended export brand selection
High-end professional brand
Kailas: professional outdoor brand, cost-effective, technical performance close to international brands
Toread: well-known Chinese outdoor brand, complete product line, reliable quality
Camel: well-known in the Chinese market, diverse styles, affordable prices
Mid-range cost-effective brand
Merrell China version: designed for the Asian market, good comfort
Northland China line: European brand China production line, quality guaranteed
Hunter: emerging outdoor brand, fashionable design, moderate price
E-commerce exclusive brand
Naturehike: focusing on lightweight and cost-effective
Fire-Maple: footwear product line of professional outdoor equipment brand
Sunrei: mid-range brand focusing on mountaineering shoes
II. Key points
Product quality and certification
Ensure passing the US ASTM F2892-18 safety standard
CE certification (not mandatory in the US, but enhances credibility)
Materials must comply with US environmental requirements and avoid the use of restricted chemicals
Intellectual property
Make sure the brand trademark is registered in the US
Avoid design infringement International brands (such as The North Face, Salomon, etc.)
Check the patent status of the sole pattern
Market compliance
Labels must comply with US FTC requirements (origin, materials, etc.)
Packaging must include English instructions and size comparison charts
CPSC (Consumer Product Safety Commission) compliance testing is recommended
Transportation mode comparison
Mode Time Cost (yuan/pair) Suitable situation Air freight 5-7 days 80-120 Small batch trial order or emergency replenishment Sea freight FCL 25-35 days 15-25 Large batch stable order Sea freight LCL 30-40 days 20-30 Medium batch International 150-250 samples can be delivered by international express within 3-5 days
Customs clearance points
HS code is usually 6403.91.30 (waterproof hiking shoes)
US tariff is about 8.5%-12% (depending on the material)
It is recommended to purchase marine insurance (1%-2% of the value of the goods)
Warehousing suggestions
You can consider Amazon FBA or third-party overseas warehouses (such as ShipBob)
Warehouses near Los Angeles/Long Beach can reduce inland transportation costs
Stocking cycle is recommended to be 3-4 months of sales
IV. Pricing strategy suggestions
Cost structure example (taking mid-range hiking shoes as an example)
Production cost: 80-150 yuan (depending on the material and craftsmanship)
Domestic logistics: 5-10 yuan
International shipping: 15-120 yuan (depending on the mode of transportation)
Tariff: 10-30 yuan
Local delivery in the United States: 15-25 yuan
Total cost: 125-335 yuan (about 18-50 US dollars)
Market pricing suggestions
Channel suggested retail price suggested wholesale price Amazon $70-120 $35-60 independent station $90-150-offline retail $100-180 $45-75 wholesale market-$25-50
Promotion suggestions
Outdoor season (April-May, September-October) start preparing stocks 2 months before
Can participate in Amazon Lightning Deals (need to be reported in advance)
It is recommended to maintain a gross profit margin of 40-60%
V. Market entry strategy
Initial stage: test the waters through Amazon FBA and select 3-5 flagship products
Medium term: develop small and medium-sized outdoor equipment retailers
Long term: establish independent sites and develop brand loyalty
It is recommended to focus on the active outdoor sports markets in the western United States (California, Colorado, etc.) and the northeastern United States (New York, Pennsylvania).