由 caicai8478 Delivering fragile products safely into the hands of customers on the other side of the earth is one of the most difficult challenges in cross-border e-commerce. It requires not only packaging the product, but a systematic project based on scientific testing and strict procedures. One successful delivery can win you a lifetime of customer trust; one failed delivery means a complete loss and damage to your reputation.
- The core principle: understand the enemy of fragile goods transportation
Before designing the plan, you must first understand what the goods will encounter on the way:
Vertical impact: falling, throwing. This is the main cause of breakage and fragmentation.
Continuous vibration: The long-term vibration caused by the engine of a truck, ship, or airplane will cause fatigue Damage, loose parts, packaging material failure.
Compressive pressure: In warehouses and packing boxes, the goods will be stacked up to several meters high, and the packages below will be subjected to great pressure, which may cause the outer box to deform and crush the inner product.
Climate challenge: Changes in temperature and humidity may cause “集装米雨”, or make some packaging materials (such as paper boxes) lose strength.
- Exclusive packaging design: triple protection system
Primary protection: inner packaging (product level protection)
Target: Avoid any direct contact and movement between product and product, product and packaging.
Program:
Separate partition: For multiple sets of products (such as a set of cutlery), each item must be separated by a partition board or separate paper grid.
Overall package: use 珍珠棉(EPE) Or air bubble film (at least 2 layers, inside air bubble) will wrap the product tightly. For extremely fragile products, it is recommended to use anti-static electric bubble film.
Reinforcement of key parts: For cup handles, pot spouts, decorative parts, etc., additional cushioning material is required to reinforce.
Secondary protection: buffering and outer packaging (package level protection)
Objective: absorb and disperse external impact energy, ensure that the impact does not touch the product itself.
Program:
Thick buffer layer: Inside the sturdy outer box, the product must have a buffer layer of at least 5-8 cm thick on all 6 sides (bottom, left, right, front and back). Optional materials:
Foam plastic (EPS): Good cushioning performance, but poor environmental protection.
Pulp molding: first choice for environmental protection, customizable plastic shape, perfect fit product, provide top protection.
Honeycomb paper protection/filling: strong support, suitable for filling empty space and strengthening box corners.
“Suspension” fixed: the most ideal The protective state is to keep the product in a suspended state inside the box, without any contact with the inner wall of the outer box.
Choose a double-layer corrugated paper box: the outer box must use high-quality five-layer corrugated cardboard (BC corrugated paper), whose pressure resistance and anti-puncture ability are far stronger than three-layer cardboard.
第三重国家：Enhanced and Marked (Transportation Level Protection)
Objective: Cope with rough handling and bad environment, and give clear warning to the operator.
Program:
Reinforcement of the box body: Use a waterproof wrapping film to wrap the whole paper box in a circle, which can not only be waterproof, but also significantly increase the overall strength of the box body, preventing the box body from cracking or collapsing.
Using a packing belt: For heavy and easy-to-break items (such as ceramic sculptures, marble products), use the 尼龙打包belt to carry out “井” character packing.
Conspicuous warning sign: on all six sides of the box body, clearly affixed internationally “易碎品”(Fragile), “上海”(This Way Up), “怕雨”(Keep Dry) tags. The best use of 图藻(如高脚杯)而非维文字。
- Program implementation and verification: Testing is the key
An untested packaging solution is equal to gambling. It must be tested before implementation:
Preliminary test:
摇晃 test: 封箱后剧烈摇晃, listen to see if there is any sound inside.
Drop test: In a safe corner, from a height of at least 60-90 cm (simulated sorting table height), drop freely in the three directions of the corner, edge, and face, open the box and check the product’s integrity.
Professional test (strongly recommended):
Send the packaged sample to a third-party laboratory to conduct standard ISTA (International Safety Transport Association) tests, such as drop test, pressure test, and vibration test. By passing the test, it means that your package can handle 99% of severe transportation challenges.
四、这个包装：Full chain implementation strategy
Choose logistics channel: Priority choose express delivery channel (such as DHL, FedEx).Although the cost is high, its transportation cycle is short, the number of turns is low, and the operation is relatively standard, which can greatly reduce the risk of damage to the goods.
Insurance: You must purchase transportation insurance. Even if the packaging is perfect, it cannot 100% exclude extreme situations. Insurance is your last financial security.
Customer communication: On the product page of the store, write clearly: “This product is easy to break, and we use professional packaging to ensure safe delivery.” This not only manages customer expectations, but also reflects your professionalism and responsibility.
- Cost consideration: worth the investment
The packaging cost of perishable goods is inevitably higher, but this cost should be considered a necessary part of the product cost, not an additional expense. The product cost, shipping cost, customer churn cost, and brand reputation loss caused by a one-time product loss are far higher than a year’s investment in high-quality packaging.
Conclusion
The success of 易碎品出海的, depends on “system design + high-quality materials + scientific verification + The closed loop of “careful execution”.
It requires the seller to change from a “打包工” mentality to a “product engineer” mentality. When your customers receive a pristine and undamaged item from the other side of the world, they receive not only a product, but also a sense of security, a sense of trust, and a deep recognition of your brand’s expertise.