由 caicai8478 The following is a framework for an analysis report on digital accessories export data in 2024: hot markets and growth trends, which can be used for reference or further refinement:
2024 digital accessories export data: hot markets and growth trends
I. Overview of the global digital accessories export market
Market size
In 2024, the total global digital accessories export volume is expected to reach $120 billion, an increase of 8-10% year-on-year (driven by the recovery of consumer electronics demand and emerging markets).
Main categories share:
Charging (fast charging head, wireless charging) 30%
Smart wear (earphones, watch accessories) 25%
Mobile phone protection (shell/film) 20%
Others (data cables, brackets, etc.) 25%
Regional distribution
Asia (China, Vietnam, India) is still the largest export base, accounting for 65%+ of global supply.
Europe and the United States (Germany, the United States, the Netherlands) are key transit/consumption markets, with import demand growing by 6-8%.
- Top 5 export markets in 2024
United States
Demand driver: iPhone/Android accessories upgrade trend, fast charging (USB-C interface conversion), MagSafe ecosystem accessories demand surge.
Data: Accounting for 28% of China’s exports, a year-on-year increase of 12% (General Administration of Customs 2024Q1).
European Union
Policy impact: EU unified charging interface (Type-C) regulations promote a 15% increase in compatible accessories exports.
Key countries: Germany (fast growth in cross-border e-commerce), the Netherlands (transit hub).
Southeast Asia (India, Indonesia, the Philippines)
Growth highlights: Demand for mid- and low-end accessories exploded (affordable TWS headphones, mobile phone cases), and the Indian market grew by 20%+.
Middle East (UAE, Saudi Arabia)
High potential: Demand for smart wearables (high-end headphones/watch straps) increased, and Dubai’s re-export trade was active.
Latin America (Brazil, Mexico)
Emerging markets: Tariff barriers were reduced, and Chinese brands penetrated through local e-commerce (Mercado Libre).
- Core growth trends
Technology upgrade drives replacement demand
Fast charging technology: GaN charger exports increased by 25% year-on-year (mainly 100W+ multi-port devices).
Environmentally friendly materials: Degradable mobile phone cases and recycled fiber accessories are favored by the EU market.
Expansion of cross-border e-commerce channels
The proportion of digital accessories exported through platforms such as TikTok Shop and SHEIN has risen to 35% (Statista in 2024).
Customization and IP co-branding
The export premium of animation/film and television IP licensed accessories (such as Disney co-branded headphones) is 30-50%.
Emerging categories explode
AR/VR accessories: The export volume of magnetic lenses and handle protective covers has doubled.
AIoT accessories: smart brackets/chargers that support voice control.
IV. Challenges and suggestions
Risk warning:
Trade barriers (such as high tariffs in Brazil and new EU ERP regulations).
Homogeneous competition leads to price wars.
Recommended strategy:
Focus on tariff preferences in the RCEP region (Southeast Asia, Australia and New Zealand).
Strengthen branding (Anker, UGREEN model reference).
V. Data source
Export statistics of the General Administration of Customs from January to June 2024
Third-party reports: Statista, IDC (2024Q2 consumer electronics forecast)
Industry research: Global Sources Exhibition, CES 2024 trend analysis
National segmentation data or special analysis of a certain category (such as TWS headphones) can be supplemented according to specific needs. Please inform us at any time if further adjustments or expansions are needed!