由 caicai8478 I. Analysis of the Middle East Market
Demand Characteristics
Strong Demand for Halal Food: The Muslim population in the Middle East accounts for a high proportion, and the demand for Chinese Halal-certified food (such as beef and mutton products, Halal condiments) continues to grow
Expanding High-end Food Market: Gulf countries have strong consumption power, and the demand for high-quality dried fruits, health foods and specialty teas is rising
Popular Convenience Food: Fast-paced life drives demand for products such as quick-frozen pastries, pre-prepared dishes and convenient hot pot
Concentrated consumption during traditional festivals: Food imports surge during Ramadan and Eid al-Fitr, showing obvious seasonal characteristics
Logistics Pain Points
Customs Clearance Efficiency Issues: Customs procedures in some countries are complicated, and Halal certification documents are strictly required
High-temperature storage challenges: Summer temperatures are often Over 45℃, high risk of cold chain rupture
Last mile delivery: Insufficient infrastructure in remote areas, high delivery costs
Impact of religious holidays: Port operating efficiency drops significantly during important holidays
II. Analysis of Latin American market
Demand characteristics
Asian flavor boom: Brazil, Mexico and other countries have an annual demand for Chinese condiments (soy sauce, bean paste) of 20%+
Healthy food trend: The expansion of the middle class drives the demand for organic food and plant protein products
Sensitive to cost performance: Economic fluctuations make consumers more concerned about prices, and low-end food has a large market share
E-commerce channel growth: After the epidemic, the annual growth rate of B2C food e-commerce reached 35%, and small packaged food became more popular
Logistics pain points
Long transportation cycle: There are few shipping routes, and the arrival time of major ports in Brazil often exceeds 4 5 days
High inland transportation costs: some countries have backward road networks, and transportation costs can reach 30% of the total cost
Complex tariff barriers: different countries have different food import standards, and Brazil’s ANVISA certification process is time-consuming
Insufficient storage facilities: cold chain storage coverage is less than 30%, and temperature-controlled food loss rate is high
III. Cross-border logistics optimization suggestions
Regional hub construction:
Middle East: Dubai Free Trade Zone sets up a transit warehouse to utilize its 70% regional distribution capacity
Latin America: Chile or Panama establishes a regional center to radiate the South American market
Technical solutions:
Use blockchain technology to achieve full traceability of halal certification
Deploy IoT temperature control equipment to achieve temperature monitoring throughout transportation
Localized cooperation:
Cooperate with local customs clearance agents to establish a “fast track”
Cooperate with local e-commerce platforms to develop customized logistics solutions
Multimodal transport strategy:
Middle East: Sea-air transport to cope with the peak season of Ramadan
Latin America: Develop sea-rail transport routes from China to Mexico and Chile
IV. Risk Warning
Middle East: Pay attention to the update of Saudi SASO certification standards, and stricter food labeling regulations will be implemented from 2024
Latin America: Brazil plans to increase import tariffs on processed foods, and it is expected to increase by 3-5 percentage points in 2024
Exchange rate risk: Argentina and other countries have strict foreign exchange controls, and it is recommended to use RMB settlement
Cultural risk: Some Latin American countries have different restrictions on specific food additives than domestic standards
V. Success Case Reference
Middle East case: A Chinese wolfberry brand passed the UAE Halal certification and cooperated with Jebel Ali Port’s 48-hour customs clearance commitment, market share increased by 150% year-on-year
Latin American case: A hot pot base company took advantage of the Chilean free trade agreement to reduce tariff costs through local filling, and the terminal price dropped by 20%
With the deepening of the “Belt and Road” initiative and the emergence of the RCEP effect, China’s food exports to emerging markets will usher in new opportunities, and solving logistics pain points is the key breakthrough to seize the market.