“Must-Read for Cross-Border Beauty E-Commerce: A Review of Global Logistics Subsidy Policies in 2024”

Introduction
As the global cross-border beauty e-commerce market continues to heat up, logistics costs have become a key factor affecting corporate profitability. In 2024, governments around the world have introduced new logistics subsidy policies to support the development of cross-border e-commerce and reduce corporate operating costs. This article will provide you with a comprehensive analysis of the logistics subsidy policies in major global markets in 2024, helping cross-border beauty e-commerce companies to seize policy dividends and optimize logistics strategies.

1. Logistics subsidy policy in Asia
2. China
   Cross-border e-commerce comprehensive pilot zone policy: 15 new cities enjoy the “no invoice tax exemption” policy for cross-border e-commerce retail exports, with a logistics fee subsidy of up to 30%

“Belt and Road” logistics special subsidy: For beauty products shipped to countries along the route, a 20% subsidy can be applied for if the logistics fee per ticket exceeds 50 yuan

Bonded warehouse storage discount: Beauty products stored in bonded areas such as Hainan and Shenzhen for more than 3 months will enjoy a 50% reduction in storage fees

2. Japan
   “Cool Japan” logistics support plan: Exported cosmetics can enjoy a 15% subsidy on international freight provided by JETRO

Kansai Airport cross-border e-commerce special: Beauty products exported through Kansai Airport will receive a 200 yen subsidy per kilogram for air freight

3. South Korea
   K-beauty logistics revitalization policy: Beauty companies with export volume exceeding $100,000 can apply for a 20% refund on international logistics costs

Incheon Port cross-border e-commerce green channel: Beauty products exported through Incheon Port enjoy priority customs clearance and 30% reduction in storage fees

II. Logistics subsidy policies in Europe and the United States

1. EU
   “European e-commerce portal” plan: small and medium-sized beauty companies can enjoy a 15% discount on first-year freight through designated logistics companies

Green logistics subsidy: Beauty companies using carbon-neutral logistics services can receive a 0.5 euro subsidy for each order

2. United States
   “Shop USA” logistics initiative: Beauty products exported through USPS weighing less than 4 pounds can enjoy a 20% discount on priority mail

Export logistics subsidies for small and medium-sized enterprises: Beauty companies with annual turnover less than $5 million can apply for a 10% tax credit on annual logistics costs

3. UK
   “Made in the UK” export support: local beauty brands can receive up to 5,000 pounds of logistics subsidies in the first year if they export through designated channels

Free Trade Agreement Country Special: Cosmetics exported to countries that have signed free trade agreements with the UK are exempt from customs clearance fees

III. Logistics subsidy policies for emerging markets

1. Southeast Asia
   Lazada cross-border logistics subsidies: New beauty merchants enjoy free storage fees in the first three months

Shopee cross-border logistics incentives: Beauty sellers can apply for a 50% discount coupon on shipping during the promotion period

2. Middle East
   Dubai e-commerce mall tax-free policy: settled companies enjoy 5 years of free storage rent, and logistics companies return VAT

Saudi Arabia’s “Vision 2030” subsidy: Beauty products shipped through DHL and Aramex will receive a 25% first-year shipping subsidy

3. Latin America
   Mexican “nearshore outsourcing” benefits: beauty products are transferred from Mexico to the United States, reducing logistics costs by 30%

Brazil’s “easy import” plan: import tariffs on small packages of cosmetics are reduced to 15%, and customs clearance time is shortened to 48 hours

IV. How to maximize the use of logistics subsidies
Multi-policy combination application: superimposed use of export tax rebates and logistics subsidies

Choose policy-friendly channels: give priority to shipping through subsidized logistics companies and ports

Dynamic adjustment of logistics strategies: flexibly choose transportation methods according to quarterly subsidy changes

Improve application materials: keep complete logistics documents to ensure smooth subsidy application

Pay attention to regional special policies: such as Hainan Free Trade Port, Middle East Free Trade Zone and other special policies

Conclusion
The 2024 global logistics subsidy policy provides a rare cost optimization opportunity for beauty cross-border e-commerce. It is recommended that companies establish a dedicated logistics policy research team, regularly update local policy information, maintain close communication with local logistics service providers, and transform policy dividends into market competitive advantages. At the same time, pay attention to the timeliness and compliance requirements of policy declarations to avoid missing subsidy opportunities due to improper operations.