New Trend of Made in China “Going Global”: How Can Small and Medium-sized Sellers Break Through with the Help of Cross-border Logistics?

1. New Pattern of Made in China Going Global
   In recent years, China’s cross-border e-commerce has shown explosive growth. According to customs statistics, in 2022, the scale of my country’s cross-border e-commerce imports and exports exceeded 2 trillion yuan for the first time, a year-on-year increase of 7.1%. In this wave, a significant change is that the main body of going global has extended from large enterprises to small and medium-sized sellers, and more and more small and medium-sized enterprises are selling “Made in China” to the world through cross-border e-commerce platforms.
2. Cross-border logistics challenges faced by small and medium-sized sellers
   Cost pressure: International freight rates fluctuate greatly, and logistics costs account for as much as 20-30%

Time bottleneck: Traditional sea freight has a long cycle, which affects capital turnover and customer experience

Compliance risks: Customs policies of various countries are complex and changeable, and customs clearance is difficult

After-sales problems: The return and exchange process is complicated and the processing cost is high

3. Cross-border logistics innovation solutions
4. Overseas warehouse model upgrade
   Forward warehouse layout: Establish or lease warehousing facilities in the target market to achieve “local delivery”

Smart warehouse: Optimize inventory distribution based on big data analysis and shorten the distribution radius

Agency operation service: A third-party professional team provides one-stop warehousing management services

2. Dedicated line logistics network
   Regional dedicated line: High-frequency routes for specific markets (such as Southeast Asia dedicated line, Europe and the United States dedicated line)

LCL service: Intensive transportation plan for small and medium-sized batches of goods

Customs clearance integration: Provide “door-to-door” full-chain logistics services

3. Digital logistics tools
   Intelligent routing: Automatically select the best logistics solution combination
   Visual tracking: Transparent and traceable logistics nodes throughout the process
   Data analysis: Predict logistics timeliness and optimize inventory management
   IV. Breakout strategies for small and medium-sized sellers
   Precise product selection strategy: Prioritize products with small size, light weight and high added value
   Market stratification layout: Develop markets based on the gradient of logistics capabilities (such as Southeast Asia first and then Europe and the United States)
   Logistics cost internalization: Scientifically include logistics costs into the product pricing system
   Multi-platform collaboration: Utilize logistics support policies of different platforms (such as Amazon FBA, Shopify logistics)
   Localized services: Cooperate with local logistics service providers to improve the last mile experience
   V. Outlook for future trends
   With the deepening implementation of regional trade agreements such as RCEP and the improvement of infrastructure in countries along the “Belt and Road”, cross-border logistics efficiency will continue to improve. Small and medium-sized sellers should pay attention to:

Cost optimization opportunities brought by green logistics

Improvement of logistics support in emerging markets such as the Middle East and Latin America

Application of AI technology in logistics route optimization

China’s manufacturing overseas has entered the “intensive cultivation” stage. Only by improving the resilience of the supply chain through logistics innovation can small and medium-sized sellers gain lasting competitiveness in the global market.