Opportunities and Challenges of Smartwatch Exports

With the rise of smart and wearable devices, Chinese smartwatch companies are actively expanding into overseas markets. Chinese watch companies are adapting to this trend, launching smartwatches that not only display the time functions of traditional watches but also incorporate a variety of intelligent features, satisfying consumers’ desire for convenience and fashion, and gaining a competitive advantage for the Chinese watch industry in the international market. However, Chinese smartwatch companies also face numerous challenges in expanding into overseas markets. Amidst the continued escalation of US tariffs, companies are facing multiple challenges, including soaring export costs, supply chain restructuring, and restricted market access. This is leading to increased uncertainty and risk for companies with a high proportion of foreign sales. Furthermore, the smartwatch market is highly competitive, with numerous international brands. For Chinese smartwatches to gain a foothold in overseas markets, they need to continuously invest in technological innovation, brand building, and market promotion.