For companies conducting cross-border business in the European market, import duties and VAT often account for 15%-30% of total costs. Through systematic tax planning, companies can legally reduce these expenses and improve their price competitiveness. The following are seven proven optimization strategies:
I. Tariff Optimization Strategies
- Correctly Classify Goods with HS Codes
Key Impact: Tariff differences of up to 20% can occur between different HS codes for the same product.
Practical Methods:
Use the EU TARIC database to verify codes.
Apply for an EU Customs Advance Instruction (BTI), valid for three years.
Case Study: A lighting company reduced its tariff from 6% to 3.2% through code optimization.
- Leverage Free Trade Agreement Benefits
Major Agreements:
China-EU Geographical Indications Agreement (zero tariffs on some agricultural products)
EU-Vietnam/Japan Free Trade Agreements (transit through third countries is permitted)
Application Process:
Chart
Code
- Split Filing Strategy
Applicable Scenarios:
Combination Products (e.g., electronic products with batteries)
Multi-material Goods (e.g., metal and plastic products)
Key Points:
Split Filing by Component (lower tariffs for batteries filed separately)
Reasonably Declare the Value of Accessories
II. Value Added Tax (VAT) Optimization Solutions
- Postponed VAT Accounting
Traditional Model: VAT paid upon customs clearance → tied up in funds
Deferred Model:
VAT not actually paid upon import
Deduction/payment during quarterly declaration
Effectiveness: Improved cash flow, equivalent to obtaining an interest-free loan
- EU OSS One-Stop Declaration
Applicable Businesses:
Annual cross-border sales <€150,000 (EU member states)
Primarily B2C business
Advantage Comparison:
Traditional Model OSS Model
Requires VAT registration in multiple countries
Single declaration
Separate declarations in each country
Unified declaration
High compliance costs
Save 50% + compliance fees
- Properly structure transactions
B2B optimization path:
Importing through an EU subsidiary (applicable to the reverse charge mechanism)
Case study: A Chinese company established a purchasing center in the Netherlands and reduced its VAT cash flow costs by 100%
B2C optimization path:
Utilize the duty-free policy for imports under €150 (2024 standard)
Breakdown package value (must meet commercial substance)
III. Comprehensive cost simulation analysis
Suppose a batch of Chinese goods worth €100,000 is imported into Germany:
Solution Tariff VAT Treatment Cash Flow Impact Total Tax Cost
Traditional declaration €5,000 (5%) Prepayment €19,000 €24,000 Immediate payment €24,000
Optimized solution €3,200 (3.2%) Deferred declaration €3,200 Immediate payment €3,200 + post-deduction
Note: The optimization solution can reduce cash flow by €20,800.
IV. Compliance Risk Prevention
Red Line Warning:
Declared value must not be less than 30% of the actual price paid
Origin documents must be authentic and verifiable
Logistics traces must be consistent with the declared value
Audit Preparation:
Retain complete transaction chain documentation (6 years)
Ensure that purchase invoices, payment records, and logistics documents match
Use a professional customs management system (such as Customs4trade)
V. Recommended Implementation Steps
Diagnostic Phase (1-2 weeks)
Analyze HS codes and tax rates for existing products
Evaluate existing VAT reporting methods
Optimization Phase (1-3 months)
Apply for necessary certificates of origin
Register for OSS/PVA mechanisms
Adjust supply chain documentation processes
Ongoing Maintenance (quarterly)
Monitor changes to EU tax laws
Review product classification annually
Update FTA utilization plans
By systematically implementing these strategies, companies can typically reduce European import tax costs by 10%-25% while maintaining compliance. It is recommended to consult a professional customs lawyer or tax advisor before implementation to ensure that the plan fully complies with the latest EU regulations.