Exporting wine to the European and American markets requires strict certification and labeling requirements. The following is a summary of the main contents:
I. EU market requirements
- Core certification
Food contact material certification: wine bottles, bottle stoppers, etc. must comply with EU Regulation (EC) No 1935/2004 to ensure material safety.
Organic certification (if applicable): If marked “organic”, it must pass the EU organic certification (EU 2018/848).
Geographical indication protection (if applicable): If the wine is produced in a specific production area (such as champagne), it is necessary to register PGI (Protected Geographical Indication) or PDO (Protected Designation of Origin).
- Labeling requirements
Mandatory content:
Product name (such as “wine” or “spirits”).
Alcohol concentration (% vol).
Net content (in EU standard units, such as 750ml).
Name and address of manufacturer/importer.
Batch number (LOT number).
Allergen reminder (if containing sulfites ≥ 10mg/kg, it is necessary to indicate “contains sulfur dioxide”).
Shelf life (if the alcohol content is <10%, it is necessary to indicate “best before”).
Language requirements: The official language of the target country must be used (such as French, German, etc.).
Nutrition label: From 2023, alcoholic beverages must be labeled with energy values (kcal/kJ), and other nutrients are voluntary.
- Other requirements
Tax mark: Some countries (such as France) need to affix tax labels on the bottle.
Environmental compliance: The packaging must comply with the EU Packaging Waste Directive (94/62/EC).
- US market requirements
- Core certification
TTB certification: Alcoholic beverages must submit formula and label approval (COLA certification) to the US Alcohol and Tobacco Tax and Trade Bureau (TTB).
FDA registration: The production facility must be registered with the FDA in compliance with the Food Safety Modernization Act (FSMA).
State license: Some states (such as California) require additional licenses.
- Labeling requirements
Mandatory content:
Brand name.
Alcohol category (such as “distilled spirits” and “wine”).
Alcohol concentration (% alc/vol).
Net content (in US standard units, such as 750ml).
Manufacturer/importer name and address.
Health warnings (such as “Pregnant women should not drink”).
Country of origin (non-US products must be marked with “Product of [Country]”).
Nutrition label: Voluntary labeling, but if it claims “low sugar”, it must comply with FDA standards.
- Other requirements
Federal tax label: Imported alcohol must be affixed with the TTB tax label (except for some exemptions).
Ingredient statement: If it contains common allergens (such as sulfites), it must be marked.
III. General suggestions
Advance compliance review: Entrust a local agent or third-party agency to review the label and formula.
Pay attention to dynamic regulations: such as the EU’s new labeling law in 2023, the US TTB update, etc.
Additional requirements for special categories:
Organic wine: must comply with the USDA Organic or EU organic standards.
Halal/kosher certification: for specific consumer groups.